Chapter Eight

Promoting your blog articles

 

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Sorry guys, I’m leaving twitter for Instagram

Pressing ‘Publish’ is not the last step

You’ve written a great post and pressed publish. Now you can sit down and think of the next post you’re going to write. Well just hold on a second.

If you use any other kind of social media, this is a good time to promote your blog article. If you have a twitter account, then advertise your new post. Or use Pininterest or Instagram by designing a picture, with a quote or the title of the post in it and promote it there. Or of course there is Facebook.

Social Media

Pininterest and Instagram are search engines in their own right and will help push traffic to your website. So if you have skills with graphic design or photography, then this skill can be utilised to promote your blog. Twitter is a simple platform that may be able to bring potential traffic to your website. You may need to post 1 to 5 times a day to get anything out of it.

There are similarities between Instagram, Pininterest and Twitter in that you can pretty much repost the same content on these platforms. However, only choose one of these platforms. If you are very systematic, you could create a lot of material and then drip-release it every day.

You can also repost the same material after a few weeks or months as your original posts will have dropped down lower in the feed and not be so visible.

Facebook is a tool that has been used very successfully to promote website traffic. I personally disconnected from Facebook 10 years ago, so can’t give any information.

Choose one social media platform and go full-out on it. Don’t spread yourself among all three platforms.

Other possibilities

Quora is another growing website. It is basically a question and answer site – where you can choose to answer a question or pose a question to the community of Quorans (millions of people worldwide).

There is a vast number and variety of questions there, including many health-related ones. You can certainly open up an account there, fill out a profile with a link to your blog and set about answering questions. If you do choose this path, I’d advise not to get too carried away with it. Quora belongs to someone else. It is not your website. Though you may be able to bring some traffic to your own website, it may be limited. Some people spend hours writing on this website. But time is limited and I think it is far better spending the time working on your own website and building up content, which you own, then writing it for someone else’s website.

Email Lists

If you have an email list, you may want to create a newsletter and send it out periodically to draw people back to your website. Again mailchimp can help with this.

It can also be worth making a list of your new client’s emails and asking permission to send them information from time to time. In this way, you remain on their radar, even if they have finished with your treatments. There are a number of email listing providers that you can utilise on your website. Mailchimp, and Aweber are two common ones.

Word of Mouth

By all means, let family and friends know you are writing a blog, if you are comfortable with them reading it. In my case, I have no problem with complete strangers around the world reading my content, but I go all shy when I think about telling a friend that I have a blog. I suppose this is kind of strange.

Nonetheless, getting friends, family or colleagues to visit your blog or promote it on other social media platforms like Facebook, could really help you to get traffic early on.

Original content

This is important, because Google prefers original content. You can’t just copy information from elsewhere. Plagiarism is a big no no. You can quote someone else’s content, but you have to credit the source and provide a link to their website or wherever you got the quote from.

As mentioned before, the internet is saturated with content. Perhaps it doesn’t really need any more. Everywhere you go, you will find articles to lose fat, reduce wrinkles or make money.

A typical type of article is the ‘10 steps to achieve… X’. It’s been overdone because it is effective. People like to read simple articles and this format is pretty simple. If you do write this type of article, make it original by adding your own personal anecdotes, your experiences and your slant on it.

On a side note, you may perhaps have a really unique and powerful way to treat a specific problem. Well, don’t give it away too easily. It is your unique selling point and sets you above your competition. On the other hand you may want to promote it and let people know you have a special way of treating. You could even sell it as a course or consultation.

Guest Posting

This is a practiced method that new bloggers can utilise in order to build their traffic more quickly. You find a blogger who is already established and who writes in a similar field or has a similar vibe to you and your work. Then find out if they accept guest submissions and contact them to find out if you can do a guest post.

This can be done easily enough by reading through their blog. If they do accept guest posting, then read any criteria for posting they have and simply contact them by email outlining your post, or just submit an article.

If they agree to post it, what will happen if that their audience will read your post on their site, which should also contain a link to your website and maybe a short bio about you. If what you write resonates with their readers, they may well visit your blog and if they like the rest of your posts, they may even return or hopefully bookmark your site.

This should all be done for free. In some cases, a website may pay you a small amount. One website, actually pays using electronic currency. However, monetary gain is not the objective. You are doing this to potentially gain more traffic. Neither should you ever pay for posting or accepting a submission.

In this situation, you may have to adapt your writing to the audience of the blog you are posting on. So if it was a fitness blog, you may consider writing a post that relates to how to eat more healthier to optimise your performance or how your therapy can help recover from injuries quicker. For example, if you are a yoga or Tai Chi teacher who helped recover from a sports injury and avoided surgery by practicing your therapy.

Be aware that this kind of posting can be fickle. I have heard from one blogger that when he wrote a guest post that he thought was specifically targeted to the audience, only ten people ended up visiting his site from it.

The other alternative to posting on someone else’s blog, is to invite guest submissions to your own blog. In this case, it may be something you would consider once you have a relatively good amount of traffic – at least a few thousand a month and ideally tens of thousands.

The advantage of this is that it enables you to grow your blog with more articles and also increases your network of back-links and potential audience.

You can advertise on your posts that you are accepting guest submissions and write down your criteria. For example – the word range, the topics to write about and the topics not to write about. You may also want to specific the structure.

If you do receive some submissions, you may have to edit and proofread them. You will have to include a link to their website and a short bio, if you do publish the article

Interviews

In a similar way to guest posting, interviews are another way to furnish your blog with some interesting material, especially if it is an interview with someone who is well-known. This can then be turned into a podcast and the interview can be transcribed into a text for a blog article. This method is a lot of work, but can add some interesting variety to your website and blog.

Traffic

You’ve built a blog and published some posts. Perhaps, you’ve written some really insightful and helpful material. Then you check the stats of your visitor activity and only one visitor comes up. Well, that’s great, you think. At least, I’m reaching out to one person. Until you realise that the analytics is actually counting your visit as that one person.

This is common for any new website. There are millions of websites out there on the net so this is the reason why it helps to narrow your concept and focus on a niche area. If you want your traffic to increase, you will need to be a little pro-active and  focus on the above points in order to build an audience.

It may take 2 years or more to build up traffic

It can be disheartening to have no one visit your blog. And to be realistic, it can take years before you start to see lots of traffic. Also it is necessary to post consistently. So, the desire for traffic should not be your main motivation. You must write because you want to share or you want to express. Even if only one person reads your content.

From my research, two years of regular posting seems to be a common timeline for blogs  and new websites to pick up a regular following with unique visitors and page views in the double or treble figures.

As I said at the beginning. A blog is a marathon, not a sprint. If it helps, many bloggers had to go through this. It also requires a bit of faith, but just keep working away at it without too much expectation.

Jim Morrison’s Ghost

It is like in the movie Wayne’s World 2, when Wayne is trying to set up a rock concert, but he hasn’t sold any tickets and not one single band has signed up. In a moment of despair, Jim Morrison’s ghost turns up in his dream and tells Wayne:

“If you book them, they will come”

So when it comes to your website and blog, you must have faith and tell yourself:

‘If you keep working at it, they will come’.

Bullet Points

To recap:

  • Consider using other social media platforms to promote your website and bring traffic to your blog – e.g. Twitter, Facebook, Instagram, PinInterest.
  • Only pick one of the above platforms and go-all-out-on-it.
  • Add a sign-up form and mailing list
  • Keep your posts original and useful for the readers. Do not plagiarise.
  • Do guest posting on other more successful blogs to promote your own. Or if your website is becoming popular, invite guest submissions from other writers.
  • Interview other people in your field and write up the interviews as posts. Or make a podcast.
  • Be patient, and work consistently. Organic (natural) traffic takes time to build up.

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