Chapter Seven

KeyWords

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‘Callipygian’… What a great keyword for my new blog title: ‘How to squat to get a callipygian butt’.

Keywords: Magic Words that Search Engines looks for

If you have a website, you will likely have heard of ‘keywords’ at some point. Keywords are at the heart of SEO (search engine optimisation).

What it means is that if someone enters a certain keyword into a search engine like yahoo or google – for example, “acupuncture”, then the search engine will bring out a long list of the most relevant websites that are related to that keyword.

For example the main sites that come up on page one of Google, will likely be Wikipedia, the NHS, and the British Acupuncture Council. These are large websites that have a lot of weight on Google.

Alternatively, on page one, there may also be websites that have paid-for-sponsored ad placements for a specific keyword. And there will be sites that have made a good use of keyword optimisation in their websites and are placed higher above the competition. This latter example, is what you will be hoping to achieve.

As the word “acupuncture” is a general word used by thousands of other websites, it is unlikely you will ever rank highly for it. In this case, you will want to add some more words that may be searched for, which relate to the location you practice in, your therapy or to particular problems you treat. This would be a keyword phrase.

Location based Keywords

For example, if you practice acupuncture in South London in Brixton, then you will definitely want to add the keyword phrases: “Acupuncture in Brixton” or “Brixton Acupuncture” along with other keyword phrases like “Acupuncture in South London, “Acupuncture in Lambeth”, “Lambeth Acupuncture”.

People living in Brixton or Lambeth looking for acupuncture close to where they live, will tend to use these words in search engines to narrow down their search for a practitioner. These will be your keyword phrases and you will want to use them several times in your homepage.

Condition based Keywords

You can also include problems you treat as keyword phrases. For example, “Acupuncture for back pain” or “back pain acupuncture”. You may want to include these keywords along with keywords related to your location.

Frequency of keywords

1-2% of your words in a text should be made up of keywords or keyword phrases. Use up to five keyword phrases and try to use them naturally in the text. If they are used in a spammy unnatural way, google can recognise that you are trying to manipulate keywords and may penalise your website.

How many Keywords for a blog article?

For your blog, decide on 1-3 different keyword or keyword phrases for each article.

Try to use at least one of the keyword phrases in your title, the first paragraph and as one of your subheadings. If you write a 1,000 word article, you want to aim to use that keyword approximately 10 times. You may have to avoid using the same keyword for every single blog post you write as otherwise your articles will be competing with each other.

Use a variety of different keywords or combinations of keyword phrases for different blog articles. You don’t have to do keywords for every single blog post you publish, but some of your main cornerstone articles should include them as they will be the biggest enticers-in of traffic.

If you specialise with treating a certain condition, then keywords or variations related to that problem should be the basis of the page or blog article you write about it. For example, the keyword phrases – “acupuncture for IVF” or “infertility acupuncture” would be useful keyword examples.

If you are unsure what keyword or keyword phrase to you, there are certain services you can use or WordPress plug-ins to help you choose and apply keywords. Either that, or just brainstorm. Think about what word you would type into a search engine if you were looking for a  specific type of therapist to help with a specific type of problem.

Bullet Points

So, to recap:

  • Brainstorm types of keywords to use, that relate to your blog posts
  • Include keywords or keyword-phrases in your blog articles.
  • Keywords should make up 1% – 2% of the number of words in your article.
  • Include your keyword in the blog title and in at least one sub-heading.
  • Make your keyword use sound natural. Also don’t over-use them.

Click here for next post: Chapter Eight (coming soon)

 


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